Case Study
Cutting Lead Gen Costs By 50% for Real Estate Agent
A real estate agent was looking for ways to generate buyer leads for his listings. We’ve helped him setup an automated sequence that would pre-qualify the leads cutting down the cost with 50%.
Project Background
The client was a real estate agent in Toronto, Canada looking to get more qualified buyer leads for his listings. Before working together, Zack was using publicly available email lists that were used by all realtors in the office.
The leads weren’t qualified, didn’t know him, and he paid about $10 – $15 per lead.
The Plan
Buying and selling real estate isn’t an impulsive action and the goal was to build more awareness for his brand. This way Zack would have a list of pre-qualified leads that would reach out to him whenever they were ready to buy or sell their home.
The Implementation
We’ve created a PDF presentation of his listing and ran paid ads to an automated messenger bot.
The user would need to provide their contact details to download the presentation of the home and they would then enter an automation that would pre-qualify the users based on their buying interest.
If the users wouldn’t express an interest in buying right away, they would enter an email sequence to warm them up and build rapport.
The users that expressed buying interest were contacted by the client.
Final Results
The segmentation helped cut his lead generation cost down by 50% and the client now had a list of warm leads ready to buy.
But also a list of prospects that now had a favorite realtor they can reach out to whenever they were ready to buy a house.
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