Case Study
400% increase in conversion rate for an e-commerce store
A premium sex toy manufacturer looking to grow their online sales with a very in a very competitive and regulated market.
Case Study
400% increase in conversion rate for an e-commerce store
A premium sex toy manufacturer looking to grow their online sales with a very in a very competitive and regulated market.
Project Background
These types of products get a lot of traffic, but the conversion rates are traditionally low. Due to the nature of the business, mainstream advertising networks like Google and Facebook don’t allow advertising for these types of products.
As a result, they focused a lot on 3rd party media. But these campaigns only got a 0.35% conversion rate.
The Plan
Before working together, the client was targeting multiple different audiences with the same offer. The plan was to create contextual experience for each audience.
The Implementation
We then tested those angles in ads and created contextual experiences for each audience. Major changes were made to the landing pages and were optimized for conversion.
And we also changed the copy on the landing pages to add more context, benefits, and stories”
Final Results
Increased conversion rate with 400%+ (from 0.35% to 1.45%)
Increased opt-in rates from 3% to 8%
Generated monthly revenue between $50k-$70k for 14 consecutive months
Implementation Details
This is how a typical landing page would look like before I joined.
Previous landing page lacked:
Benefit driven headline
No context of what the offer actually is
Opt-in form well below the fold at the bottom of the page
Clear imagery as the text is over the products.
Here’s the new look
For this client, there is an NDA in place, and I can’t give away all the secret sauce. But I can give you a general overview of how it looked.
The process to make the landing page convert better was done by the book and we tested every element to make sure we found the winning formula.
As crazy as it may sound, the version with two offers converted 23% better than only having the sign-up button for 20% off.
This is not a general rule, but only proves to show the details of the testing we went to find out the best winning formula at that time.
As crazy as it may sound, the version with two offers converted 23% better than only having the sign-up button for 20% off.
This is not a general rule, but only proves to show the details of the testing we went to find out the best winning formula at that time.
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